Somobile | Press

Akbank & Somobile were finalists in the recent ‘NFC Forum: Touching the Future’ competition with their Campaign Access Point (CAP) concept, which is designed to capture the customer before they make their transaction to try to change their behaviour & shopping habits. Sarper Silaoglu, Somobile, says: ‘Akbank was thinking about mobile payments based on NFC...

Meanwhile, Akbank and Somobile were finalists in the recent ‘NFC Forum: Touching the Future’ competition with their Campaign Access Point (CAP) concept, which is designed to capture the customer before they make their transaction to try to change their behaviour and shopping habits. Sarper Silaoglu, managing partner of Somobile...

On ‘the Payment Podcast with Wendy Atkins’, Wendy caught up with representatives of the Turkish bank – AKBANK at the WIMA conference in Monaco. AKBANK were one of the finalist in the NFC Forums ‘Touching the Future’ competition with their CAP (Campaign Access Point) project. Listen to the program and hear them explain how their concept uses NFC technology to trace shoppers who enter participating stores and make relevant offers available to them BEFORE they finalize their purchase transaction.